In The Beginning
In The Beginning Fabrics has built its reputation on breathtaking, nature-inspired designs that capture the intricate beauty of the natural world with painterly realism. Founded by designer Jason Yenter, the brand is best known for its signature "Halcyon" collections, where flowers, butterflies, and botanicals seem to bloom directly off the fabric through subtle shading, layered color blends, and lifelike detail. Unlike typical quilting prints, In The Beginning fabrics often feel like miniature works of art, making them a favorite for quilters who want their projects to carry a sense of organic movement and depth. Shop online for In The Beginning Fabrics or stop by our store in College Station, Texas. We are excited to meet you!